AutoMato Release Notes: September 25, 2025

Overview

This release introduces Variation Management V2, a significant upgrade to product variation management. The new features streamline and centralize workflows at the parent level, making it easier to manage, edit, approve, and publish product variations in bulk.

The enhanced AI-powered content regeneration tool is now integrated into the variation workflow. It allows users to generate content using the default method or existing/new CAB, enabling faster and more consistent updates.

With improved navigation, bulk approval and publishing options, and greater transparency into content generation configuration, this release empowers users to efficiently manage large sets of product variations with confidence and control.

New Features

Variation Management V2: Presents a dedicated Parent Detail Page, which facilitates the organized management of product variations. This feature enhances parent-level workflows and allows for quicker transitions between title variations. It includes advanced editing capabilities for variations, along with robust regeneration options powered by CAB functionalities. Furthermore, the system streamlines processes for bulk approval and publishing, thereby improving efficiency and conserving time in managing product variations.

1. Dedicated Parent Detail Page: Access this powerful, centralized view by going to the Parent tab and clicking on any Parent ASIN. Here, you can view the parent title and all child variations displayed in cards (with ASIN, SKU, and Attributes). This display is similar to the Amazon product detail page (PDP), with Search and clickable Child ASINs for easy navigation.
   
   

   

    

2. Effortless Title Variation Switching: Eliminate time-consuming, one-by-one title updates for each child. From any Product Detail Page (of a child ASIN), switch the title using the Title Variation dropdown. The selected title will be applied automatically to the group of child variations that share the same content under the parent.
   
   

   

    

3. Efficient Content Review & Edit: Dramatically reduce your review time. By editing content on the Product Detail Page of any single child variation, the changes will apply instantly to all other child variations under that parent that share the same content. You only have to review and edit once!

   • Title Body + Attributes: Titles consist of a shared title body for all child variations and specific attributes for each child, simplifying the editing of product titles for variations.
     
     

     

      

   • Confirmation Pop-up: After you've finished editing any content element, such as the title, bullet points, keywords, or description, simply click save. A confirmation pop-up will appear, stating that your changes will be applied to all related variations under the same parent. This ensures consistency across your content, making it easier for you to manage.
     
     

     

      

4. Advanced Content Regeneration using CAB: Utilize our powerful regeneration tool, choosing either the default or CAB method from the bulk action menus:

   • Unique Content: Select one or multiple ASINs from the ASIN tab and click the "Regenerate" button. Choose to regenerate using the AutoMato default algorithm or an existing/new CAB file.
     
     

     

      

   • Generic Content (Parent-Child Families): Select one or multiple Parent ASINs from the Parent tab and click the "Regenerate" button. Choose regeneration using the AutoMato default algorithm or a specific CAB brief.
     
     

     

      

5. Bulk Approval and Publishing Variations: Save significant time with robust bulk management options for parent-child variations:
   
   

   

    

   • Approval: Approve product variations by selecting one or multiple Parent ASINs on the Parent tab and clicking "Approve," or by clicking "Approve" on the Parent Detail Page. Approving the parent instantly approves all child variations.

   • Publishing Prerequisite: Before publishing, ensure you add Parent SKUs using the "Manage Parent SKUs" button available in the Parent tab dropdown.

   • Bulk Publishing: Select one or multiple Parent ASINs from the Parent tab and click "Publish" to initiate publishing of the content for all variations (parent title and children’s content). The "Approve and Publish" button allows you to execute both actions at once.

   • Individual Variation Publishing: From the Parent Detail Page, you can click the "Approve" and "Publish" buttons to execute actions for that specific parent-child variation.
     
     

     

Improvements

We've enhanced parent-level workflows to make variation management quicker and more organized, reducing the steps needed to update product variations. The Parent tab now features improved navigation and usability, ensuring you can find, view, and manage your variations with greater ease.

• Improved CAB Transparency: The CAB file name used for content generation is now shown for each product on listing and detail pages, making it easy to see which custom algorithm was applied. As you review listings, it helps you decide if a CAB needs adjustment or is suitable for reuse. This streamlines content review and empowers you to optimize your custom algorithms confidently.
  
  

  

   

• Enhanced Filtering for Efficiency: Filters have been introduced in the Parent tab to enhance management efficiency. You can now filter by publish status and product visibility, improving clarity. The “Unpublished” and “Show Approved Products” filters (when both applied) focus on ready-to-publish items, while the “Partial Live” filter identifies partially published products, facilitating debugging.
  
  

  

   

• Introduced Publish Status to Parent Tab: The Parent tab now shows the Is-Live status for each parent and child ASIN. This improvement allows users to easily identify whether the parent-child variations are unpublished or live on Amazon.
  
  

  

   

• Enhanced Parent Titles for Product Variations: Generated parent titles for existing product variations enhance the effectiveness of content publishing. This is particularly important for categories such as Apparel (Clothing, Shoes & Jewelry), Sports & Outdoors, and Jewelry, where the parent title is prominently displayed on Amazon PDP for certain variations.

Bug Fixes

• Updated the algorithm to generate bullet points within the character limits specified in the CAB.

• Fixed the Publish Error pop-up on PDP to accurately display the Amazon response.

• Enhanced inventory addition for Sellers with the discover toggle enabled.

• Allowed Company Users to access the Parent & Discover Tabs smoothly.

• Improved pagination controls to stay visible with fewer result rows.

AutoMato Release Notes - September 2nd, 2025

Overview

This release introduces the Catalog Management Foundation, a comprehensive suite of features designed to revolutionize how products are organized, managed, and generated within AutoMato. The new infrastructure provides robust support for parent-child product relationship, autonomous variation generation, and enhanced catalog management capabilities, making it easier than ever to manage complex product catalogs at scale.

New Features

• Catalog Management Foundation: Established a robust infrastructure that allows for better organization of products with support for parent-child relationships between products, making it easier to generate variations from "Discover", add parent SKUs to meet the criteria for publishing variations, and turn Discover on/off for authorized Amazon Connections.

  
  

1. Parent-Child Variation Generation from Discover: Autonomous variation generation with improved UI and workflow for parent-child variation generation. Access through the "Discover" tab to identify products and seamlessly generate parent-child relationships.

   1. Users can generate individual & bulk parent-child variations via "Go Go AutoMato" button with flexible generation type options (with or without CAB).

      
      

      

      
      

   2. Navigate to your product catalog in Discover tab and use the generation modal to add all variations with unique, generic, or attribute unique selection. It streamlines process from pre-generation to post-generation and lets you decide what & how to generate content.

      
      

      

      
      

2. Parent SKU Management: Users can add/update/delete parent SKUs & Vendor Codes (optional) to meet the criteria for publishing variations.
   Note: Parent SKUs are mandatory to publish variations from AutoMato especially for Amazon product categories related to Apparel, Jewelry, and Sports.
   
   

   

   
   

3. Product Management Controls: Product deletion and sorting options are fully functional, accessible directly from product catalog in Discover tab. Users can control whether they want to discover their catalog in AutoMato by setting the Discover toggle on/off for authorized Amazon Connections.
   
   

   

   
   

• Variation Management: Introduced comprehensive features that enhance how product variations are grouped and displayed in the “Parent” tab, ensuring a smoother experience to review grouped variations and prepare content for publishing.

  • Smart Parent-Child Display (List View): Browse parent products with expandable child variations using intuitive arrow controls. Initial view shows parent ASINs, with child variations loading on-demand for optimal performance.

  • Progressive Loading: View first 10 child ASINs with "Show More" functionality to load additional variations as needed.

  • Enhanced Navigation: Click on any parent or child ASIN to open detailed product pages with full content management capabilities.
    Note: Parent detail page will be live in the upcoming release.

    
    

Improvements

• Enhanced Variation Generation: Removed limitations on variation dimensions, now supporting any variant theme beyond the previously hardcoded size, color, and team constraints, accessible through the improved generation modal in Discover.

  
  

• Streamlined Workflow: Complete end-to-end process improvement from variation discovery to generation and management, with clear visual indicators for generated vs. non-generated products in the Discover tab.

  
  

Bug Fixes

• Export “All Product Content” CSV not working for a few users has been fixed.

• Product description truncation will not occur during the publishing process.

• Products stuck in “Generating” status will be generated smoothly.

• Check product live is more accurate and will reduce false positives/negatives.

AutoMato Release Notes - August 19th, 2025

New Features

• Discover Products in AutoMato: Discover all products and their variations with parent-child relationships in the catalog linked to their Amazon accounts, authorized with AutoMato.

  • Able to light-add new products and discover their parent-child relationships.

  • Able to view which products are generated and non-generated in the “Discover” tab.

    
    

• Parent Title Generation: Parent titles are created for products in the Apparel, Jewelry, and Sports categories, applicable to all related child variations.

  
  

• Title Configuration: Added support in the CAB UI for setting title character limits and custom title structures. This includes in-line prompts to help users shorten titles that exceed the allowed length and generate titles based on their predefined structure.

  • Title Character Limit: 200 (Standard for Amazon listing) or 150 (Required for Some Categories)

  • Title Structure: <Brand> <Product Type> <Feature/Technology> <Primary Function/Purpose> <Target Audience> <Usage Location> <Attributes>

  • To access, go to Settings -> Brand -> Content Algorithm Brief (CAB) -> Create CAB -> Settings

    
    

• Custom Keyword Filters: Enabled new controls in the Content Algorithm Brief (CAB) for defining custom keyword filters tailored to different content strategies.

  • Do want gender-specific words in your content? No worries! Create a keyword filter and control how keywords are selected for content generation.

  • To access, go to Settings -> Brand -> Content Algorithm Brief (CAB) -> Create CAB -> Settings

    
    

• Backend Search Term Generation: Added config-driven generation of backend search terms with better filtering logic and support for selecting key parameters.

  • Don’t want misspellings in the backend search terms? Turn off misspelling toggle button.

  • Able to set minimum character length for words. Select 2 if “me” should be excluded.

  • Determine how relevant the search terms should be. It is recommended to set “Low” and allow generic keywords with high search volume to be a part of your listing.

  • Note: Backend search terms are not customer-facing (invisible) on Amazon.

    
    

Improvements

• Abbreviate Product Counts for Circle Badges: Counts ≥ 1,000 are abbreviated using "K" (thousands) and "M" (millions) where applicable. (e.g., 1.8K, 15.7K)

  
  

• Vendor Code in Publish History: The vendor codes appear in the publish history on the product detail page for each publish attempt, allowing easy identification of successful and unsuccessful SKU-vendor codes.

  
  

Bug Fixes

• Brand Voice Extractor is up and running.

• Search Volume Bug Fix: Fixed an issue where the writing process accidentally removed important keywords from listings, helping to keep crucial SEO terms intact.

• SKU Files not Processing: Fixed an issue where SKU files uploaded to a Vendor Central connection in AutoMato were not processed, enabling users to publish products on Amazon.

AutoMato Release Notes - August 5th, 2025

New Features

• New Title Variation Method (Competitor Template): Three new titles are included in the title list on the product detail page, which are generated using the top competitor title structures.
  e.g Title Structure: <Brand><Product Name><Feature><Variant Theme>
  -> Click the “Title Variations” dropdown to view the new titles

  
  

• Custom Keyword Prioritization Configuration in CAB: Adjust the weights of their keyword metrics based on the desired content outcome. For example, if you want the content to achieve a high search volume, set the search_volume weight to 10 on a scale from 1 to 10.

  
  

Improvements

• Generalized Content for Variations: All the child variants under one parent ASIN will have the same content (Title, Bullet Points, Description, Generic Keywords) when added via Bulk Import. Contact AutoMato support to receive training on managing large portfolios with product variations.

  
  

• Multi-Vendor Code Support for Publishing: Have a Vendor Central account? Upload the Vendor Code Mapping file into Automato under: Vendor Central > Amazon Connection > Upload SKU File
  This will allow Automato to recognize and publish to all correct vendor code paths on Amazon.

  
  

Bug Fixes

• Fixed: Publish history not displaying for some company members on the product detail page.

  
  

• Fixed: Sales title exceeding 200 characters. It is replaced with the new title variations.

  
  

AutoMato Release Notes - July 3rd, 2025

New Features

• Users can now create Content Algorithm Briefs Settings -> Brand -> Content Algorithm Brief (CAB)

• Amazon Catalog SKU now displayed on product list

Improvements

• Keyword selection algorithm improvements

Bug Fixes

• Title generation producing empty parentheses () fixed

AutoMato Release Notes - May 16, 2025

New Features

• An AutoMato representative can add a "Content Algorithm Brief" to the user's account, which can then be selected during content generation. This provides AutoMato account managers with the flexibility to shape how content is generated.

  

• Users can input Custom Competitors on the competitors page, allowing them to regenerate content tailored specifically to those competitors.
  
  

  

  
  

• Vendor Central: Upload custom ASIN-to-SKU mapping files to resolve "Product not found" publishing errors. Navigate to Settings → Third Party Integrations → Amazon Connections.

• Seller Central: To perform a manual catalog refresh, navigate to Settings → Third Party Integrations → Amazon Connections and click the Manual Catalog Refresh button.

• The Export BSR feature now supports catalogues of all sizes.

• A new filter has been added to easily view deactivated products.

Improvements

• Improvements to pack size, other attributes at end of titles.

• New Sign Up/Sign In page graphics.

  

• From 'view product page' ability to change Keywords or Competitors.

  

Bug Fixes

• Upgraded is-live checks with fewer 'partially live' false positives.

• 'Own brand' product as competitors fixed when seller central API is authorized.

AutoMato Release Notes - March 31, 2025

New Features

• Amazon Compliance Guideline compliant for all product titles

• Multiple Account Support: Manage multiple Seller Central or Vendor Central accounts in one AutoMato Company account.

• Bulk Publishing: Select up to 100 products to approve, publish, or both at once.

• Title Split Testing: Write multiple title strategies, switch them on the fly, track performance, and use them in Amazon's "Manage Your Experiments."

• Brand Input Field so that brand is properly inserted for "Don't have a live ASIN?" products

Improvements

• Backend Search Terms: Now supports up to 500 characters.

• Publish History & Errors: Viewable on the product page.

• Is-Live Check: Improved accuracy with fewer false positives.

• Bulk Upload: Increased to 5,000 products per upload.

• Keyword Density recalculates with title selection

• Improved Alert Design and Text for Better User Experience

Bug Fixes

• Analytics Graph: Fixed missing data points for certain days.