Mastering Amazon Keyword Strategy
The first few words of an Amazon product title are key to boosting visibility and driving sales. Sellers must prioritize their top keyword here to capture attention. With AutoMato, the first keyword in the "Title Keywords" section is automatically placed in this prime spot, ensuring maximum visibility. AutoMato simplifies keyword selection and optimization, making it easier to create titles that convert. Here's how it works and how it can drive your success on Amazon!
How are the best keywords chosen for a product title and the rest of the content? AutoMato gives all the data needed to make the best decisions. Heres what they are and how they can help create Amazon success!
Organic Rank
The product's current organic rank position on a keyword is shown on the keyword card's top right corner in an orange box.
HOW SHOULD I USE THIS? Prioritize keywords that are ranking low, either to boost these keywords lower or help to defend their good position and keep organic traffic flowing
Search Volume
The estimated monthly search volume of the keyword is displayed. Find the keyword with the highest possible search volume that other metrics show there is potential to rank for.
HOW SHOULD I USE THIS? Search volume shows the potential reach for a keyword, but it’s not the top priority. If a product can’t rank high, the search volume won’t matter—it’s as good as zero. Use search volume to decide between keywords only when the product already has strong potential based on other key metrics.
Rank Ease
Rank Ease predicts how difficult it may be for an Amazon product to rank for a specific keyword. It’s calculated by comparing the product’s price, star rating, and number of reviews to competitors targeting the same keyword. Use Rank Ease as a guide to assess the chances of ranking for a keyword, especially if the product isn’t already ranking. A higher number indicates better chances!
HOW SHOULD I USE THIS? When Creating content for early stages after launch product that have not yet achieve many organically ranking keywords. Use Rank Ease is to guide decisions based on a keywords POTENTIAL to rank. Naturally, if a keyword is already ranking for a keyword, this metric can pretty much be ignored because Amazon itself has already shown that this is a keyword the algorithm likes.
Title Rarity
Another metric to help with choosing keywords where a product will have the highest chance of success! Title rarity measures how "rare" this keyword is in the titles of the many competitors that show up on this keyword. If the keyword is very rare (not in the titles on this keyword) then placing this keyword into a product's title will help it to stand out in the search results and give it a higher chance of making this keyword rank organically. Think about it: Amazon customers are constantly scanning the search results for exactly the query that was typed into the search bar. Being the only product showing up on a keyword (High title rarity e.g.: 100%) a customer searching for that keyword is very likely to choose the product containing their search query in the title.
HOW SHOULD I USE THIS? When choosing between keywords, place keywords with 100% title density into the title positions when it makes sense based on all the other factors.
Optimizing Product Titles
The platform’s Keyword Arrange feature allows easy manipulation of keywords within the title. Sellers can drag and drop keywords into priority positions. The goal is to balance search engine visibility with potential to rank, and readability ensuring that the title appeals to both search algorithms and potential buyers.
Strategically Placing Keywords in Bullet Points and Description
Once the title is locked in, attention shifts to bullet points and description. These serve as key real estate for secondary keywords while highlighting essential product features. The platform guides sellers in selecting secondary keywords that are have good ranks and search volume. You can place up to 20 keywords in this section.
The Endgame: Increased Sales and Visibility
With keywords carefully placed across the title, bullet points, and description, the product listing is fully optimized for success. The Amazon Performance Content Management Platform ensures that the listing maintains strong search visibility, attracting more customers and driving better sales. By using the platform to automate keyword management, sellers can focus on other critical aspects of their business while the platform maintains their content's performance and visibility.
How are keywords placed throughout content?
The keywords placed in the 3 spots for the 'Title Keywords' section will appear in the product title in the order that they were placed in. The keywords placed in the first 10 positions of the 'Bullet Points + Rest of Keywords' section will appear in the bullet points. The 11th to 20th keywords are placed in the description. If fewer than 10 keywords are selected, the keywords are shared between bullet points and description. The backend