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Significant Product Events
At some point in every Amazon professional's career, you are working on a group of products and need to investigate why performance improved or worsened in a certain time period.
Traditionally professionals would be required to dig through multiple websites and tools both internal to Amazon and 3rd party to find the data that they needed to piece together what went on. One common way to do this would be to:
Check Keepa to see if product price changed and if any deactivations occurring
Checking the Amazon product page to se if there were any recent bad reviews, lost buy box or any other apparent problems
A product tracker too to provide Amazon badge updates. These tools changed often, but were crucial to get to the bottom of product performance.
Seasonality data on the keywords product is relevant for
Year Over Year Sales data for product.
So, armed with these tools and more, we can piece together the story of what may have happened to the sales. Given the size of the catalogs many customers are sellers are dealing with, it comes to the point where automation within the merchandising and analytics fields becomes important. Platforms like AutoMato are carefully designed to take industry best practices and distill them down into a simple and engaging interface for you and your team to take "Right Action" on behalf of your Amazon account.
What Counts as an Event
When tracking past events that occurred to your product on Amazon. Its important to determine an appropriate level of granularity you want to track across individual data points. Sometimes, its only when we track data in groups are we able to make signal out of the noise.
When tracking reviews for example, you could track every single review positive or negative that comes in and mark it out on your chart. But isn't nearly as pertinent and customer experience affecting as tracking the exact day that a negative review came in and pushed your product from a 4.4 star product to a 4.3 star product. Tracking inflection points like these is a far better way to manage your portfolio and remember that you are tracking customer experience modifiers NOT positive and negative atomized events.